E-commerce generates more financial data than almost any other business model — and that data is valuable only if it’s captured, consolidated, and interpreted correctly. Most online sellers are running on a combination of platform dashboards, bank statements, and spreadsheets that give a fragmented and often misleading picture of the business. At Page Ivy, we build the accounting infrastructure underneath your operation so that your numbers are always accurate, timely, and genuinely actionable.
Platform integration is where we start. Connecting Shopify, Amazon, Etsy, and payment processors to your accounting system via automated feeds eliminates manual data entry and ensures revenue is recognised correctly — net of fees, refunds, and payout timing differences. From there, we build in proper inventory accounting: cost of goods sold recorded at the point of sale rather than at purchase, inventory valuation on your balance sheet using a consistent method, and COGS analysis that shows you true gross margin by product line or category. Without this foundation, the profit figures in your accounts are unreliable.
International VAT is increasingly complex for UK sellers. The EU One Stop Shop (OSS) scheme reduced the administrative burden of multi-country filing, but the registration threshold is low (€10,000 in B2C sales to EU consumers), and many sellers are filing quarterly returns they didn’t know they needed. Beyond the EU, selling into the US, Canada, or Australia creates further state-level or federal obligations depending on volume and nexus. We keep your international VAT position compliant and filing on time — and advise proactively when approaching new registration thresholds so there are no surprises.