What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site function properly, remember your preferences, and understand how you use the site.
Some cookies are essential for the site to work. Others are only set with your explicit consent.
How We Use Cookies
We use a consent-first approach. No analytics or marketing cookies are set until you give explicit consent through our cookie banner. This is implemented via Google Tag Manager’s Consent Mode v2, which ensures all Google tags respect your consent choices.
When you first visit our site, all cookie storage is denied by default. Only after you actively opt in are analytics and marketing cookies enabled.
Cookie Categories
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences or filling in forms.
- Theme preference (
theme): stores your light/dark mode choice in localStorage. No personal data. Set by our website. - Cookie consent state: stores your cookie consent preferences. Required for Consent Mode v2 to function.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. They are only set with your consent.
- Google Analytics 4 (GA4): collects anonymised data about pages visited,
session duration, traffic sources, and general interactions. Cookies include
_ga(2 years) and_ga_*(2 years).
GA4 data is retained for 14 months and is not shared with third parties for advertising purposes. IP anonymisation is enabled by default.
Marketing Cookies
We do not currently use marketing or advertising cookies. We do not run retargeting campaigns or use advertising pixels.
If this changes in the future, marketing cookies will only be set with your explicit consent, and this policy will be updated accordingly.
Your Consent
When you first visit our website, a cookie banner will ask for your consent. You can choose to:
- Accept all cookies: enables analytics cookies alongside strictly necessary ones
- Reject non-essential cookies: only strictly necessary cookies are used
- Customise your preferences: choose which categories of cookies to allow
You can change your consent at any time by clearing your browser cookies and revisiting the site, or through the cookie preferences link in our website footer.
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can usually find these in the “Privacy” or “Security” section of your browser preferences. Common options include:
- Viewing and deleting existing cookies
- Blocking cookies from specific sites or all sites
- Setting your browser to notify you when a cookie is set
Please note that blocking all cookies may affect the functionality of some websites, including ours (for example, your theme preference will not be saved).
Changes to This Policy
We may update this cookie policy to reflect changes in the cookies we use or for regulatory reasons. Any changes will be posted on this page with an updated “Last updated” date.
Contact Us
If you have questions about our use of cookies, contact us:
- Email: hello@pageivy.co.uk
- Post: S-Mouzo Accountancy Ltd, trading as Page Ivy, Future House, South Place, Chesterfield, S40 1SZ